Senior E-commerce Marketing Manager Job Vacancy in Wad Medani, Sudan – Retail & E-commerce

Job Description

Position: Senior E-commerce Marketing Manager

Company: Jumia Sudan

Location: Wad Medani, Sudan

Experience: 5-7 years

Education: Bachelor’s Degree in Marketing, Business Administration, or related field

Employment Type: Full-time

Industry: Retail & E-commerce

Department: Digital Marketing

Salary: 850,000 – 1,200,000 SSP

Vacancies: 1

Company Overview

Jumia Sudan is the leading digital marketplace in the region, dedicated to revolutionizing the way people shop and sell online. As a pioneer in the African e-commerce landscape, we provide a seamless platform that connects millions of customers with thousands of vendors. Our mission is to empower local businesses and provide consumers with unparalleled convenience and variety. We are constantly expanding our footprint and looking for top-tier talent to join our growing team. If you are looking for career opportunities in Sudan within a fast-paced, tech-driven environment, Jumia is the place for you.

We pride ourselves on our innovative approach to logistics, payments, and customer service, ensuring that every transaction is secure and efficient. As we continue to scale, we remain committed to driving digital inclusion across the nation. Explore more about our mission at https://sudanjobsearch.com.

Job Overview

We are seeking a highly strategic and data-driven Senior E-commerce Marketing Manager to lead our digital growth initiatives in Wad Medani. This role is critical to our expansion strategy, focusing on increasing platform traffic, optimizing conversion rates, and enhancing customer lifetime value. The successful candidate will manage large-scale digital campaigns, oversee seasonal promotions, and collaborate closely with the logistics and supply chain teams to ensure marketing efforts align with inventory availability. This is a high-impact role that offers significant visibility within the organization and requires a deep understanding of the local consumer behavior in Sudan.

As part of our hiring in Sudan initiative, we are looking for a leader who can navigate the complexities of the local market while implementing international best practices in digital marketing. You will be responsible for the entire customer journey, from initial awareness to post-purchase loyalty.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive user acquisition and retention.
• Manage the marketing budget effectively to ensure maximum Return on Ad Spend (ROAS).
• Analyze key performance indicators (KPIs) such as CAC, LTV, and Conversion Rate to optimize campaigns.
• Collaborate with the product team to improve the user interface and user experience (UI/UX) of the mobile app and website.
• Coordinate with local vendors to create exclusive deals and promotional events.
• Oversee SEO, SEM, and social media advertising efforts to maintain high visibility.

Required Skills

• Expertise in Google Analytics, Facebook Business Manager, and other digital tracking tools.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional project management skills and the ability to lead cross-functional teams.
• Deep understanding of the Sudanese digital consumer landscape and e-commerce trends.
• Excellent communication and negotiation skills for vendor management.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Economics, or a related field is required. An MBA or specialized certification in Digital Marketing is highly preferred.

Experience

Candidates must possess at least 5 years of experience in digital marketing, with at least 2 years in a managerial role specifically within the e-commerce or retail sector. Proven track record of managing significant advertising budgets and driving measurable growth is essential.

Salary

The monthly salary for this position ranges from 850,000 SSP to 1,200,000 SSP, depending on experience and performance metrics. This is a competitive package designed to attract top talent for employment in Sudan.

Benefits

• Comprehensive health insurance coverage for the employee and immediate family.
• Performance-based annual bonuses and incentives.
• Paid time off and sick leave according to company policy.
• Professional development allowance for certifications and workshops.
• Access to international job networks via https://malawijobsearch.com/.

Training

• Advanced E-commerce Analytics training.
• Leadership and Management development programs.
• Platform-specific technical training for internal tools.

Working Environment

The working environment is dynamic, fast-paced, and highly collaborative. You will work in a modern office setting in Wad Medani, with opportunities for hybrid work arrangements. We foster a culture of innovation, where new ideas are encouraged and data-driven decisions are the norm. For those interested in regional mobility, check out https://lesothojobsearch.com/job-vacancy-lesotho/ for more information.

Application Process

Interested candidates should submit their updated CV and a cover letter detailing their relevant experience through our official recruitment portal. Please ensure all documentation is up to date. Shortlisted candidates will be contacted for a series of interviews involving technical assessments and behavioral evaluations.

Equal Opportunity Statement

Jumia Sudan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or background. We encourage all qualified candidates to apply for this job vacancy in Sudan.