Brand Activation Manager Job Vacancy in Omdurman, Sudan – Food & Beverage

Job Description

Position: Brand Activation Manager

Company: Coca-Cola Sudan

Location: Omdurman, Sudan

Experience: 5+ years of experience in brand management or marketing within FMCG sector

Education: Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type: Full-time

Industry: Food & Beverage

Department: Marketing

Salary: SSP 180,000 – 250,000 per month

Vacancies:1

Company Overview

Coca-Cola Sudan is a leading beverage company delivering iconic soft drinks and innovative beverage solutions across the Sudanese market. As part of the global Coca-Cola system, the company combines local market insight with worldwide expertise to create refreshing experiences for consumers. With a strong commitment to sustainability, community development, and employee growth, Coca-Cola Sudan continues to expand its portfolio and market presence. The organization offers a dynamic environment where creativity, data‑driven decision making, and collaborative teamwork drive success. This role contributes directly to the brand’s visibility and market share, supporting the broader mission of delivering happiness in every sip. The company’s reputation for excellence makes it a top choice for professionals seeking rewarding career opportunities in Sudan Jobs and a vibrant workplace that values innovation.

Job Overview

The Brand Activation Manager will lead the planning, execution, and measurement of brand activation initiatives that engage consumers, strengthen brand equity, and drive sales growth in Omdurman and surrounding regions. Working closely with cross‑functional teams—including sales, trade marketing, digital, and insights—the manager will develop integrated activation calendars, manage agency partnerships, and ensure alignment with corporate brand guidelines. This role requires a blend of strategic thinking, creative storytelling, and rigorous performance analysis to deliver impactful experiences that resonate with diverse consumer segments. Candidates will have the opportunity to shape the brand’s presence in a fast‑moving market, leveraging Coca‑Cola’s global resources while tailoring tactics to local preferences. For more information about the company and its career opportunities, visit https://sudanjobsearch.com/.

Key Responsibilities

• Design and implement comprehensive brand activation plans that align with annual marketing objectives and sales targets.
• Collaborate with trade marketing to synchronize activation events with in‑store promotions and distribution strategies.
• Manage relationships with external agencies, vendors, and event partners to ensure high‑quality execution within budget.
• Develop creative concepts, experiential events, and digital activations that engage target audiences and reinforce brand messaging.
• Monitor and analyze activation performance metrics, providing actionable insights and recommendations for continuous improvement.
• Coordinate with the insights team to incorporate consumer research and market trends into activation strategies.
• Prepare detailed activation briefs, timelines, and budgets, ensuring compliance with corporate brand standards.
• Lead post‑activation debriefs, capturing learnings and best practices for future campaigns.

Required Skills

• Strong strategic planning and project management abilities.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in data analysis tools and ability to translate metrics into actionable insights.
• Creative mindset with a keen eye for detail and brand consistency.
• Ability to work collaboratively across multiple departments and manage external partners.
• Fluency in Arabic and English.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management or digital marketing are advantageous.

Experience

Applicants must have a minimum of five years of relevant experience in brand activation, experiential marketing, or FMCG brand management, preferably within the beverage or consumer goods sector.

Salary

The compensation package ranges from SSP 180,000 to SSP 250,000 per month, commensurate with experience and qualifications. The package includes performance‑based incentives and benefits outlined below.

Benefits

• Health insurance coverage for employee and dependents.
• Annual performance bonus linked to activation results.
• Paid annual leave and public holidays.
• Professional development allowance.
• Employee assistance program and wellness initiatives.

Training

• Onboarding program covering Coca‑Cola brand heritage, compliance, and market dynamics.
• Continuous learning opportunities through internal workshops, webinars, and external certifications.
• Mentorship from senior marketing leaders within the organization.

Working Environment

Coca‑Cola Sudan offers a collaborative, fast‑paced environment where innovation is encouraged. The office is located in a modern business district of Omdurman, equipped with state‑of‑the‑art facilities, flexible work arrangements, and a culture that celebrates diversity and inclusion.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal on Sudan Job Search. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Coca‑Cola Sudan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, or background. All qualified applicants will receive consideration for employment without discrimination.